Warwick Bashford

Peak Performance Coach

Having launched his professional tennis coaching career in 1987, Warwick Bashford is acknowledged not only for his abilities as a tennis expert, he is also recognized as a visionary and master motivator, inspiring people from all walks of life.

Warwick is the founder and president of Developing Champion People™, co - founder and Director of More Than Tennis, LLC™, founder and owner of the Carolina Elite Tennis Academy, LLC™ and the founder of the tennis social network: 24hTennis.com

Born in South Africa of British decent and educated in England, Warwick pursued a career as a player on the European tennis circuits. At the age of 18, Warwick's dream of becoming a professional player was shattered when his body and back constantly gave in to the high demands of professional tennis. He decided to become a tennis coach as his real interest was in the technical, psychological and physiological intricacies of the game.

For the past 20 years, Warwick has coached and managed club tennis in Europe and America, his tennis coaching and management expertise is sought after not only by tennis clubs but also world ranked tennis players including Amelie Mauresmo in 1998 and Marcos Baghdatis in 2003. Warwick is both an ATP & WTA tour coach, a member and certified professional tennis coach of the PTR. (Professional Tennis Registry for International tennis coaches - USA & France)

He has also managed and consulted with retail departmental chains in Europe including real estate giant, Century 21. Just as Warwick has helped raise standards for accelerating results in tennis champions, today Warwick focuses on Peak Performance Coaching, challenging athletes, people and businesses in their strive to achieving unlimited success.